Time is running out for shoppers looking to get their hands on a spectacular deal in the 3-Day Super Sale (3DSS), which ends on 31 May. With more than 500 brands and 2,500 outlets participating citywide, featuring discounts of up to 90%, this is one of the retail events of the year, in one of the world’s greatest places to shop.  

Residents and visitors have come together during this Eid Al Adha holiday period with malls thronging with bargain hunters taking the opportunity to pick up pieces from their favourite brands at jaw-dropping prices. 

Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), 3DSS is the perfect moment to shop across fashion, beauty, electronics, homeware and more. 

But the benefits don’t end at the tills – with shoppers able to win some truly life-changing prizes to go along with their bargain purchases.  

For both residents and visitors, the dream of owning a home in Dubai could become a reality through the Win Your Home in Dubai campaign. This citywide initiative is the first of its kind and is jointly led by DFRE and Dubai Chambers, with Binghatti Developers supplying 12 beautiful residential units as prizes. Shoppers spending AED 500 during 3DSS are eligible to enter the prize draw, with every further AED 500 spent unlocking another entry. 

Shoppers can also unlock incredible rewards when using many leading loyalty programmes, including BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, MUSE, Shukran, Club Apparel, and Skywards Everyday.  Cashback, rewards points, discounts and miles can all be claimed while shopping throughout the event – making purchases deliver even better value. 

Meanwhile, the Eid Al Adha Digital Raffle Campaign 2026 is running across 14 participating malls across the city with AED 200,000 set to be split between 25 lucky winners. Shoppers simply need to spend AED 200, and their names could be drawn on 30, 31 May and 1 June.

So don’t miss out. Act now and grab those last-minute deals and make this Eid Al Adha holiday and the 3DSS one full of cherished memories. 

Incredible Savings, Life-Changing Prizes to Be Won: The clock is ticking down on the 3-Day Super Sale

 

Time is running out for shoppers looking to get their hands on a spectacular deal in the 3-Day Super Sale (3DSS), which ends on 31 May. With more than 500 brands and 2,500 outlets participating citywide, featuring discounts of up to 90%, this is one of the retail events of the year, in one of the world’s greatest places to shop.  

Residents and visitors have come together during this Eid Al Adha holiday period with malls thronging with bargain hunters taking the opportunity to pick up pieces from their favourite brands at jaw-dropping prices. 

Organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), 3DSS is the perfect moment to shop across fashion, beauty, electronics, homeware and more. 

But the benefits don’t end at the tills – with shoppers able to win some truly life-changing prizes to go along with their bargain purchases.  

For both residents and visitors, the dream of owning a home in Dubai could become a reality through the Win Your Home in Dubai campaign. This citywide initiative is the first of its kind and is jointly led by DFRE and Dubai Chambers, with Binghatti Developers supplying 12 beautiful residential units as prizes. Shoppers spending AED 500 during 3DSS are eligible to enter the prize draw, with every further AED 500 spent unlocking another entry. 

Shoppers can also unlock incredible rewards when using many leading loyalty programmes, including BLUE Rewards, SHARE, Amber, Tickit, AURA, Privilege Plus, MUSE, Shukran, Club Apparel, and Skywards Everyday.  Cashback, rewards points, discounts and miles can all be claimed while shopping throughout the event – making purchases deliver even better value. 

Meanwhile, the Eid Al Adha Digital Raffle Campaign 2026 is running across 14 participating malls across the city with AED 200,000 set to be split between 25 lucky winners. Shoppers simply need to spend AED 200, and their names could be drawn on 30, 31 May and 1 June.

So don’t miss out. Act now and grab those last-minute deals and make this Eid Al Adha holiday and the 3DSS one full of cherished memories. 

 Understanding Male Infertility Through an Ayurvedic Lens

Ayurveda approaches male infertility holistically, viewing it not as an isolated condition but as a manifestation of deeper systemic imbalances. In Ayurvedic medicine, reproductive health is intrinsically linked to Shukra Dhatu—the reproductive tissue that represents the final and most refined product of the body's metabolic transformations. When Shukra Dhatu becomes depleted or vitiated—a condition known as Shukra Kshaya—it correlates closely with modern diagnoses such as oligospermia (low sperm count) and asthenospermia (poor sperm motility). The root causes are typically attributed to Vata-Pitta imbalances, weakened digestive fire (Agnimandya), accumulation of toxins (Ama), and modern lifestyle factors including chronic stress, poor dietary habits, and sedentary routines. This ancient wisdom recognizes that infertility rarely stems from a single cause but rather from the interplay of physical, psychological, and environmental factors.

Key Ayurvedic Herbs and Formulations with Scientific Validation

Modern research is increasingly validating the traditional use of specific Ayurvedic herbs for male infertility. Ashwagandha (Withania somnifera) is renowned for boosting sperm count and reducing oxidative stress, while Gokshura (Tribulus terrestris) supports testosterone production and kidney function. Kapikacchu (Mucuna pruriens), rich in L-DOPA, has demonstrated significant benefits for sperm parameters. Beyond single herbs, classical formulations have shown remarkable promise. A recent study on Vanari Gutika—containing Mucuna pruriens, honey, and clarified butter—demonstrated that oral administration markedly improved testicular weight, daily sperm production, and antioxidant enzyme activity in animal models, with dose-dependent enhancement of blood-testis barrier integrity. Similarly, Mashadi Ghrita was clinically evaluated in 30 patients with oligospermia, showing statistically significant improvements in semen volume, sperm count, and liquefaction time after 60 days of treatment.

The Therapeutic Approach: Shodhana and Shamana Therapies

Ayurvedic treatment for male infertility follows a two-pronged strategy: Shodhana (bio-purification) and Shamana (palliative care). Shodhana involves Panchakarma procedures—including Vamana (therapeutic emesis), Virechana (purgation), and Vasti (medicated enemas)—designed to eliminate deep-seated toxins and restore metabolic balance. This detoxification phase is followed by Shamana, which includes customized dietary modifications and Rasayana (rejuvenative) therapy. The Vajikarana branch of Ayurveda specifically addresses aphrodisiac and fertility-enhancing treatments, with classical texts like Raj Nighantu documenting over 95 plants possessing Vajikarana properties, of which 34 have been experimentally shown to improve male reproductive function. Case reports confirm that integrating Aamapachana (toxin elimination) with Shukra Dhatu rejuvenation yields notable improvements in both sperm count and motility.

Best Doctor for Low Sperm Count Treatment, Male Infertility Treatment Ayurvedic Medicine

Integrating Lifestyle Modifications for Optimal Results

Ayurveda emphasizes that no herbal treatment can succeed without accompanying lifestyle changes. Men seeking to improve fertility are advised to adopt a Sattvic diet—warm, freshly prepared foods including seasonal fruits, ghee, rice, and milk—while avoiding processed, cold, or heavy foods that impair digestion. Regular sleep-wake cycles, stress reduction through yoga and meditation, and avoidance of smoking, alcohol, and excessive caffeine are equally crucial. The rising prevalence of male infertility—which increased by 76.9% globally between 1990 and 2019—underscores the urgency of effective interventions. While conventional treatments like hormonal therapy and assisted reproductive techniques have limitations in cost and accessibility, Ayurveda offers a natural, cost-effective, and side-effect-free alternative or complementary approach. However, always consult a qualified Ayurvedic practitioner for proper diagnosis and individualized treatment, as self-medication with potent herbs may not address your specific dosha imbalance.

Male Infertility Treatment: Ayurvedic Medicine

 Understanding Male Infertility Through an Ayurvedic Lens

Ayurveda approaches male infertility holistically, viewing it not as an isolated condition but as a manifestation of deeper systemic imbalances. In Ayurvedic medicine, reproductive health is intrinsically linked to Shukra Dhatu—the reproductive tissue that represents the final and most refined product of the body's metabolic transformations. When Shukra Dhatu becomes depleted or vitiated—a condition known as Shukra Kshaya—it correlates closely with modern diagnoses such as oligospermia (low sperm count) and asthenospermia (poor sperm motility). The root causes are typically attributed to Vata-Pitta imbalances, weakened digestive fire (Agnimandya), accumulation of toxins (Ama), and modern lifestyle factors including chronic stress, poor dietary habits, and sedentary routines. This ancient wisdom recognizes that infertility rarely stems from a single cause but rather from the interplay of physical, psychological, and environmental factors.

Key Ayurvedic Herbs and Formulations with Scientific Validation

Modern research is increasingly validating the traditional use of specific Ayurvedic herbs for male infertility. Ashwagandha (Withania somnifera) is renowned for boosting sperm count and reducing oxidative stress, while Gokshura (Tribulus terrestris) supports testosterone production and kidney function. Kapikacchu (Mucuna pruriens), rich in L-DOPA, has demonstrated significant benefits for sperm parameters. Beyond single herbs, classical formulations have shown remarkable promise. A recent study on Vanari Gutika—containing Mucuna pruriens, honey, and clarified butter—demonstrated that oral administration markedly improved testicular weight, daily sperm production, and antioxidant enzyme activity in animal models, with dose-dependent enhancement of blood-testis barrier integrity. Similarly, Mashadi Ghrita was clinically evaluated in 30 patients with oligospermia, showing statistically significant improvements in semen volume, sperm count, and liquefaction time after 60 days of treatment.

The Therapeutic Approach: Shodhana and Shamana Therapies

Ayurvedic treatment for male infertility follows a two-pronged strategy: Shodhana (bio-purification) and Shamana (palliative care). Shodhana involves Panchakarma procedures—including Vamana (therapeutic emesis), Virechana (purgation), and Vasti (medicated enemas)—designed to eliminate deep-seated toxins and restore metabolic balance. This detoxification phase is followed by Shamana, which includes customized dietary modifications and Rasayana (rejuvenative) therapy. The Vajikarana branch of Ayurveda specifically addresses aphrodisiac and fertility-enhancing treatments, with classical texts like Raj Nighantu documenting over 95 plants possessing Vajikarana properties, of which 34 have been experimentally shown to improve male reproductive function. Case reports confirm that integrating Aamapachana (toxin elimination) with Shukra Dhatu rejuvenation yields notable improvements in both sperm count and motility.

Best Doctor for Low Sperm Count Treatment, Male Infertility Treatment Ayurvedic Medicine

Integrating Lifestyle Modifications for Optimal Results

Ayurveda emphasizes that no herbal treatment can succeed without accompanying lifestyle changes. Men seeking to improve fertility are advised to adopt a Sattvic diet—warm, freshly prepared foods including seasonal fruits, ghee, rice, and milk—while avoiding processed, cold, or heavy foods that impair digestion. Regular sleep-wake cycles, stress reduction through yoga and meditation, and avoidance of smoking, alcohol, and excessive caffeine are equally crucial. The rising prevalence of male infertility—which increased by 76.9% globally between 1990 and 2019—underscores the urgency of effective interventions. While conventional treatments like hormonal therapy and assisted reproductive techniques have limitations in cost and accessibility, Ayurveda offers a natural, cost-effective, and side-effect-free alternative or complementary approach. However, always consult a qualified Ayurvedic practitioner for proper diagnosis and individualized treatment, as self-medication with potent herbs may not address your specific dosha imbalance.

 

Vogue Arabia unveils its October cover featuring Lebanon’s First Lady, Nehmat Aoun, in an exclusive story that highlights her voice, vision and values. In a rare glimpse into her life, Vogue Arabia was granted access to photograph Her Excellency both inside the presidential palace and in her childhood neighbourhood of Chiyah, capturing the duality of her role as a leader and as one of the people.

 

Sharing deeply personal reflections, Her Excellency, First Lady of Lebanon, Nehmat Aoun speaks candidly about her journey:

 

●      “I would like to be remembered as a First Lady who remained, above all, one of the people. A woman whose identity was not shaped by the title, but who instead worked to reshape the title itself!”

 

●      “Being surrounded by an unmatched role model, which is my mother and my two sisters, gave me core values and rooted beliefs. From my mother, I learned responsibility, resilience and above all, positivity in the face of challenges. She taught me that faith, compassion, family and remaining grounded in our values are the foundation on which everything else in life is built.”

 

●      “Like so many Lebanese, I have experienced loss – losing my home, losing the people I love and witnessing the many storms our nation has endured. Yet, as the wife of an army man, surrender was never an option.”

 

●      “As a first lady, I have made it my mission from day one to open the doors of Baabda Palace, both symbolically and practically. Whether by supporting civil society organisations, providing platforms for the youth or supporting Lebanese talents among other initiatives, I want people to feel that their voices matter and that the Palace belongs to them.”

●      “Lebanese youth are not indifferent; they are discouraged, and with good reason. They have endured crisis after crisis, yet I believe they remain the key to Lebanon’s rebirth. This country’s future cannot be written without their active participation.”

 

 

●      “Expressing myself through wearing Lebanese designers is about honouring that legacy of refinement, creativity and dignity that Lebanese women have carried for generations and celebrating Lebanese craftsmanship’s excellence.”

Beyond her personal story, the First Lady also shares her aspirations for Lebanon’s future, her dedication to empowering women and her ongoing support of Lebanese designers as a symbol of national pride.

 

Commenting on the significance of this cover, Manuel Arnaut, Head of Editorial Content at Vogue Arabia, said:
 

“It is an enormous honour to have Lebanon’s First Lady, Nehmat Aoun, grace our October cover. Spotlighting influential figures who embody strength, resilience and vision is a longstanding tradition of Vogue Arabia. In her, we witnessed both a determined leader committed to change and a kind human being who deeply understands her people. This feature is a celebration of Lebanon’s spirit – not the hardships it has endured, but the sophistication, creativity, and resilience that continue to define it. With Aoun’s leadership, there is a renewed sense of hope that Lebanon’s brightest days lie ahead.”

ogue Arabia’s October Issue Cover Story Features Lebanon’s First Lady, Her Excellency Nehmat Aoun

 

Vogue Arabia unveils its October cover featuring Lebanon’s First Lady, Nehmat Aoun, in an exclusive story that highlights her voice, vision and values. In a rare glimpse into her life, Vogue Arabia was granted access to photograph Her Excellency both inside the presidential palace and in her childhood neighbourhood of Chiyah, capturing the duality of her role as a leader and as one of the people.

 

Sharing deeply personal reflections, Her Excellency, First Lady of Lebanon, Nehmat Aoun speaks candidly about her journey:

 

●      “I would like to be remembered as a First Lady who remained, above all, one of the people. A woman whose identity was not shaped by the title, but who instead worked to reshape the title itself!”

 

●      “Being surrounded by an unmatched role model, which is my mother and my two sisters, gave me core values and rooted beliefs. From my mother, I learned responsibility, resilience and above all, positivity in the face of challenges. She taught me that faith, compassion, family and remaining grounded in our values are the foundation on which everything else in life is built.”

 

●      “Like so many Lebanese, I have experienced loss – losing my home, losing the people I love and witnessing the many storms our nation has endured. Yet, as the wife of an army man, surrender was never an option.”

 

●      “As a first lady, I have made it my mission from day one to open the doors of Baabda Palace, both symbolically and practically. Whether by supporting civil society organisations, providing platforms for the youth or supporting Lebanese talents among other initiatives, I want people to feel that their voices matter and that the Palace belongs to them.”

●      “Lebanese youth are not indifferent; they are discouraged, and with good reason. They have endured crisis after crisis, yet I believe they remain the key to Lebanon’s rebirth. This country’s future cannot be written without their active participation.”

 

 

●      “Expressing myself through wearing Lebanese designers is about honouring that legacy of refinement, creativity and dignity that Lebanese women have carried for generations and celebrating Lebanese craftsmanship’s excellence.”

Beyond her personal story, the First Lady also shares her aspirations for Lebanon’s future, her dedication to empowering women and her ongoing support of Lebanese designers as a symbol of national pride.

 

Commenting on the significance of this cover, Manuel Arnaut, Head of Editorial Content at Vogue Arabia, said:
 

“It is an enormous honour to have Lebanon’s First Lady, Nehmat Aoun, grace our October cover. Spotlighting influential figures who embody strength, resilience and vision is a longstanding tradition of Vogue Arabia. In her, we witnessed both a determined leader committed to change and a kind human being who deeply understands her people. This feature is a celebration of Lebanon’s spirit – not the hardships it has endured, but the sophistication, creativity, and resilience that continue to define it. With Aoun’s leadership, there is a renewed sense of hope that Lebanon’s brightest days lie ahead.”

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